Larry Weber: Marketing to the Social Web: How Digital Customer Communities Build Your Business
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
(*****)
Doris Kearns Goodwin: Team of Rivals: The Political Genius of Abraham Lincoln
(*****)
Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies
Great book!
Focus on relationships, not technology. The key to success is paying attention to your customers. (*****)
Shelly Palmer: Television Disrupted: The Transition from Network to Networked TV
To create a relevant engagement it's good to understand the environment we're dealing with - this is a technical book that is written to the non technical person. (*****)
Christopher Locke: The Cluetrain Manifesto: The End of Business As Usual
Consumers rule - as it should be.
Great read. (*****)
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
(***)
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Awesome! Must read. (****)
Malcolm Gladwell: Blink : The Power of Thinking Without Thinking
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